In addition to being an expert speaker, Scott Deming is also a seasoned marketing and communications specialist. He has spent nearly thirty years in the corporate world and has worked with Fortune 500 companies and independently owned small companies, creating marketing, communication and service strategies that deliver over the top results. He understands that no matter how big or small your organization is and no matter what you sell, there MUST be a perfect fusion of Service and Message. And, everyone in the organization from marketing to sales to operations must not only understand the message and mission, but understand their role in keeping it alive and well!
Scott Deming offers consulting services in the areas of:
Marketing and Advertising - Creating a brand promise you can deliver on.
What comes first, advertising or service? Many companies with great marketing have failed because they drive people to a flawed service. Driving people into a flawed business "unsells" them, and the business is, then, bound to fail. On the other hand, many companies have failed because of poor marketing; the company's good, they have a great product or service, but they're afraid of investing in advertising. So, they die the slow death. The answer is that it's not a dichotomy, as the question supposes. It's a fusion. First, however, you have to understand what you do, what you can do, and what makes you different from everyone else. You have to understand your brand and create your own service levels and then produce an advertising and marketing program that speaks to that, that is sincere, unique, and breaks through the clutter. In short, you've got to do what you say, say what you mean, and then over deliver!
Channel Communications - Maintaining Brand integrity throughout the entire sales channel.
All too often a marketing department will produce marketing materials, send them to the sales force, expect the sales force to not only pass these materials out to the customer, but also understand the message within those materials. All too often, these materials sit in the trunk of the sales reps' cars. Why? "These materials do not speak to the selling points WE KNOW as sales reps will resonate with our customers. They never asked me what I thought might work in the field." So what you'll find throughout the land are a lot of vehicles and closets with very nice, glossy, expensive catalogs, promotional brochures and sales literature. Sound familiar?
Spend some time with Channel Communications expert Scott Deming and discover just how easy it is to get everyone in the organization involved with the channel communications process. Once you do, your materials will make more sense and the people using them will do so with a better understanding and with greater enthusiasm.
