I had the distinct pleasure of being the keynote speaker at Frito Lay’s “Innovation Symposium” recently.  They have embarked on a very aggressive innovation initiative and set the stage by holding a week-long symposium.  In attendance were folks from research and development, marketing, operations, culinary, and their advertising agency.  My program kicked off the week-long agenda and it did so with a BANG!  My presentation was a high-energy lesson on Creating a Cult Community around your brand.  And this can only be done by creating emotional connections with the consumers through very relevant, yet innovative packaging, marketing and eating experiences. 

To learn more about my “Cult Branding” and “Innovation” programs, please contact our offices.  If you are going to compete in today’s tough economy laced with commodity products and services, you better figure out a way to differentiate - I can help!

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